© 2005 BMJ Publishing Group Ltd & British Association of Sport and Exercise Medicine
EDITORIAL
Warm up
The power of placebo
| The first 150 words of the full text of this article appear below. |
Just when the silly season was starting to get on top of us, some welcome relief in the form of good solid science arrived on my desk. A study published in the BMJ looked at the therapeutic effect of wearing magnetic bracelets for pain control in osteoarthritis.1
I must admit my personal bias here. When I was the team doctor for one of our professional football clubs, we used to be inundated with salesmen pushing their magnetic wares. Magnetic bandages, pillows, shoe inserts, wrist bands, knee bands, and who knows what else. It seems the only limitation in their product range was their own imagination. Their strategy of leaving piles of their products around the football club was in the hope that they could then claim endorsement by some gullible celebrity athlete who would pick up a free sample. Not surprisingly, the footballers loved them. The combination of
eLetters:
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- The hidden placebo
- Christopher J Beedie
- BJSM Online, 2 Mar 2005 [Full text]
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