LETTER
Lobbyists for the sports drink industry: an example of the rise of "contrarianism" in modern scientific debate
1 MRC/UCT Research Unit for Exercise Science and Sports Medicine, Sports Science Institute of South Africa, Newlands, South Africa
2 Department of General Practice and Primary Care, University of Auckland, Auckland, New Zealand
Correspondence to:
Correspondence to:
Professor T D Noakes
MRC/UCT Research Unit for Exercise Science and Sports Medicine, Sports Science Institute of South Africa, PO Box 115, Newlands 7725, South Africa; timothy.noakes@uct.ac.za
| The first 150 words of the full text of this article appear below. |
We welcome any discussion of our article which traces the emergence, especially in the United States of America, of exercise-associated hyponatraemia (EAH) as a novel disease, even though its aetiology had already been established by us. We appreciate that some may wish to distance themselves from involvement in this affair. But this is not a sound basis for an objective scientific debate. We choose to respond first to Dr Murray’s letter.
In his position as Director of the Gatorade Sports Science Institute (GSSI), Dr Murray is a full-time employee of PepsiCo, which is a publicly listed company in the USA. The principal accountability of a publicly listed company like PepsiCo and its subsidiary, Gatorade, is to increase the wealth of its shareholders. This follows from the landmark case of Ford versus the Dodge Brothers heard in the Michigan Supreme Court in 1916.1
In his otherwise uncritical review of the Gatorade
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
