This issue of British Journal of Sports Medicine sees the launch of BJSM Online—a full text, sophisticated web site. The internet has long been an invaluable resource for science and medicine, and many publishers have recognised its potential to disseminate important research and to increase awareness of their journals internationally. A few years ago there were fewer than 100 journals online, now there are thousands with an exponential rise in the number expected to occur over the next few years. In fact, an article in Nature predicted that a journal without a full text web site is heading for extinction.¹BJSM has had an internet presence for some time but its web site was rather basic (just tables of contents and general information). The new site has the same address—www.bjsportmed.com—butit has moved to California.

BJSM has joined its illustrious cousin the BMJ, and many other important medical journals, at HighWire Press, a division of Stanford University's Green Library. HighWire's mission is to “foster …