Objectives: To reflect on whole community intervention approaches to promoting physical activity, using experiences from the 10,000 Steps Rockhampton project.
Design: Many studies are quasi-experimental with single site intervention and comparison communities.
Setting and participants: Whole communities.
Intervention: Coordinated multiple strategies designed to address individual, interpersonal and environmental determinants of physical activity.
Main outcome measure: Physical activity
Results: There are many challenges to conducting whole community interventions. Developing community partnerships and coalitions, reaching socially disadvantaged groups, and developing effective evaluation methods are identified as specific concerns.
Conclusions: Despite the challenges, the whole community approach still offers tremendous potential for developing the social and cultural change which will be required for sustained improvements in population physical activity
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Competing interests: None.