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The American Medical Society for Sports Medicine (AMSSM) is a jewel in the global primary care sports and exercise medicine crown. In a very competitive market for their society dollars, US primary care physicians vote overwhelmingly for AMSSM, giving it a landslide victory. Membership is (almost) universal because of the benefits such as education and research support combined with networking opportunities. Conference attendance climbs year over year. Quality sponsors such as Donjoy (DJO) add substantial value (eg, travelling fellowship programme). Membership is available for less than the price of a kid's phone (US$400). The organisation serves as a role model, a ‘success story’. And as health reform rolls though the USA, the support of AMSSM has never been more critical for sports physicians (ominous background music…, see ‘Chris Madden’ below).
Six ways that AMSSM adds value—for physicians and patients
Strength in numbers: AMSSM is a nationwide sports and exercise medicine interest group exclusively dedicated to US primary care sports physicians. No need to get primary care on the agenda—primary care sports and exercise medicine is the agenda. As the medical landscape transforms in the USA, shared wisdom becomes ever-more critical. What changes are coming via the Centre for Medicare/Medicaid …
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