Article Text
Letter
Newspaper response to the back pain myth busting advice: bruising but helpful
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Following on from recent newspaper articles,1 BJSM podcasts2 and the Chartered Society of Physiotherapy's recent Back Pain Myth buster campaign,3 a short article was published in the Daily Mail Online4 in August of this year. The article summarised the messages of the back pain myth buster campaign and advocated basic evidence-based approaches to exercise and management. The article was accessed over 29 000 times with 125 reader comments being posted in the following 2 weeks.
Having reviewed the comments, it became apparent that there were a number of themes within the data and thus a colleague and I undertook a thematic analysis of the comments …