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Br J Sports Med doi:10.1136/bjsports-2011-090152
  • Editorial

Repudiation of the ‘magic bullet’ approach to health improvement: a call to empower people to get moving and take charge

  1. Steven N Blair1,3
  1. 1Department of Epidemiology and Biostatistics, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, USA
  2. 2South Carolina Statewide Cancer Prevention & Control Program, University of South Carolina, Columbia, South Carolina, USA
  3. 3Department of Exercise Science, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, USA
  1. Correspondence to Professor James R Hébert, 915 Greene Street, Suite 241-2, Columbia, SC 29208, USA; jhebert{at}sc.edu
  1. Contributors Both JRH and SNB contributed scientific content, references and wrote the manuscript through all phases of its development.

  • Accepted 13 May 2011
  • Published Online First 24 June 2011

Healthcare spending and reliance on single-agent approaches to cure disease and reduce disability are spiralling out of control in the USA.1,,5 Meanwhile, sentinel health indicators such as mortality and incidence of many diseases are stagnating or, in many population subgroups, worsening.6,,15 With the exception of cigarette smoking, where overall rates have fallen while becoming a habit concentrated in the poor and less educated, the underlying causes of most chronic diseases that constitute the bulk of both human suffering and healthcare spending have failed to improve much, if at all, over the past couple of generations.5 14 16 17 Obesity rates, inclusive of those in children, are the highest ever recorded in human history.11 17,,19 Sedentariness has become the norm,18 20 21 and diets are increasingly nutrient sparse,22,,26 especially in the majority of individuals who select calorie-dense, and shun whole-grain, foods.27,,30

What is the typical American response to this? An article by Gardiner Harris in the 23 January 2011 New York Times entitled ‘New Federal Research Center Will Help Develop Medicines’ describes a plan to create a new US$1 billion centre on Advancing Translational Sciences at the National Institutes of Health (NIH). This plan typifies the search for a ‘magic bullet’, in pill form, that will cure all diseases and health problems.1 2 31

According to the article, large drug companies have spent ∼US$400 billion on drug research over the past 15 years. We should examine the effectiveness of this huge expenditure in terms of public health …

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