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Launch of new series: Bright Spots, Physical Activity Investments that Work
  1. Emmanuel Stamatakis1,
  2. Andrew Murray2
  1. 1 Charles Perkins Centre, Prevention Research Collaboration, School of Public Health, University of Sydney, Sydney, Australia
  2. 2 Physical Activity for Health Research Centre, University of Edinburgh, Edinburgh, UK
  1. Correspondence to Dr Emmanuel Stamatakis, Charles Perkins Centre, School of Public Health, University of Sydney, Sydney 2006, Australia; emmanuel.stamatakis{at}

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The technological, economical and labour trends that practically eliminated the need for daily physical activity in much of the developed and increasingly in the developing world occurred far too rapidly for human physiology to efficiently adapt. The result is the escalating epidemic of chronic diseases that are contributed to or amplified by physical inactivity. Re-engineering the world to help us prioritise physical activity presents many challenges. There is no single solution or ‘silver bullet’. Understanding a complex problem like physical inactivity requires interdisciplinary thinking and appreciation of both the local and global context. What is clear is that tackling physical inactivity requires a multisectoral response that goes well beyond the traditional healthcare settings and involves, for example, government entities, non-governmental organisations, and private industry. Launched in 2012, the Investments that Work for Physical Activity initiative,1 builds on the 2010 Toronto Charter for Physical Activity …

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