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Bright spots, physical activity investments that work: Agita Mundo global network
  1. Victor K R Matsudo1,2,
  2. Estelle V Lambert3
  1. 1Center of Studies from the Physical Fitness Research Laboratory of Sao Caetano do Sul (CELAFISCS), Sao Caetano do Sul, Sao Paulo, Brazil
  2. 2Agita São Paulo Program and the Physical Activity Network of Americas (RAFA/PANA), Center of Studies of the Physical Fitness Research Laboratory from Sao Caetano do Sul, São Caetano do Sul, São Paulo, Brazil
  3. 3Division of Exercise Science and Sports Medicine, Department of Human Biology, Faculty of Health Sciences, University of Cape Town, Cape Town, South Africa
  1. Correspondence to Dr. Victor K R Matsudo, CELAFISCS, AVENIDA GOIAS 1400, Sao Cateano do Sul-SP 9.5213e+006, Brazil; matsudo{at}celafiscs.org.br

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Programme Card

  • Which of the seven best investments the programme addresses?

    • Agita Mundo activities are represented under two of the seven best investments, including mass media campaign and community-wide campaigns for physical activity.

  • What sectors it involves: Agita Mundo works through many sectors, including communities, schools, worksites, healthcare settings and mass media.

  • Estimated programme reach

    • Agita Mundo network annual celebrations take place between 6 April to 10 May, with typically more than 2000 events annually worldwide. The Agita Mundo network has been responsible for connecting more than 200 organisations all across the globe.

  • What is unique about this programme?

    • Agita Mundo is a global movement based on promoting physical activity through social mobilisation that has shown impressive longevity and uptake across many parts of the world.

  • Key contact(s): Victor KR Matsudo <matsudo@celafiscs.org.br> Estelle V. Lambert <vicki.lambert@uct.ac.za>

  • Programme website: http://www.portalagita.org.br/en/#

Background and key features of the programme

Agita Mundo is a global network and, more recently, an independent council of the International Society for Physical Activity and Health, the main objective of which is to promote physical activity as a health-enhancing behaviour for people of all ages and abilities, through social mobilisation.1 2 Social mobilisation has been defined as ‘a process that raises awareness and motivates people …

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