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Background to the programme
The programme originated from a landmark whole-of-community multistrategy intervention designed to increase adult physical activity in the regional city of Rockhampton, Australian in 2001–2003.1 The project used a social ecological framework, focusing on strategies that promoted physical activity at the individual, population, environmental and policy level. The two fundamental aspects of the programme are1: goal setting (10 000 steps per day) and2 self-monitoring (the use of a pedometer to track daily step counts). A project website (www.10000steps.org.au) allowed members to record their physical activity, and provided a platform for dissemination of project resources to workplaces and community groups.2 3
Why does it work?
The message is simple and clear
The project name, with its distinctive logo (Figure 1) and tagline (‘every step counts’) provide a clear and prescriptive target for the physical activity ‘dose’.1 4 The intervention encourages participants to establish their baseline daily steps, and gradually increase activity to achieve the 10 000 steps a day target. Considerable evidence supports the use of …
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