Table 7

Evidence and theory informed, context-specific strategies developed to enhance Implementation of the Mayday Safety Procedure (MSP) among community rugby coaches

Diffusion stage: implementation
Performance objectives: PO5–PO7
Change objectivesIntervention strategiesDiffusion of innovations theory construct to inform strategy development
Knowledge: K4, K5
Skills: S1, S2
Beliefs: B9–B17 Environment:E7–E14
  • ▸ ARU works with the RRUA to create and implement monitoring systems including team sheet noting of MSP incidents and pre-game referee auditing process for team MSP proficiency

  • ▸ ARU and RRUA develop and disseminate clear statement of coach obligation (code of conduct/duty of care) and other support materials including coaching resources, MSP poster and MSP wallet card

  • ▸ ARU and RRUA develop and use creative/soft MSP reminders (eg, emails and texts with preseason message ‘Have you trained your players in the Mayday Safety Procedure?’, ‘Are you SmartRugby qualified?’ with details of available course dates and venues. Also in-season message: ‘Have your players practised Mayday this month?’, ‘A safe scrum is Mayday ready’ and ‘Can your players answer the Mayday call?’ Reminder email or text in early, mid and late season: ‘Are your players Mayday competent?’ and ‘Are all new players Mayday competent?’

  • ▸ RRUA arrange for MSP demonstration by regional representative team early or through the season

  • ▸ Multiple communication channels: use multimedia and inter-personal communication channels to disseminate information encouraging coaches to schedule and deliver MSP training to players

  • ▸ Compatibility: link coach delivery of MSP training to players with usual practise and current drills for practicing scrummaging

  • ▸ Relative advantage: identify and promote relative advantage of coaches delivering MSP training to players (eg, duty of care, ensure player safety, build team morale, improve image of club and sport)

  • ▸ Complexity: ensure it is easy for coaches to deliver MSP training and for referees to monitor and report player competency

  • ▸ Opinion leaders: target high profile and respected coaches and teams to demonstrate delivering training and practising MSP. Use as case studies or testimonials

  • ▸ Trialability: ensure resources include several short and easy opportunities to try delivery of MSP training to players

  • ▸ Observability: eEnsure coaches are exposed to several examples of others delivering MSP training to, and providing practise opportunities for players

  • ▸ Continuum of innovativeness : use different strategies to promote delivery of MSP training to different levels of adopters

  • ▸ Use of Change Agent: ARU development officer and club safety champions liaise with RRUA, clubs and coaches about coach delivering MSP training to players

  • ARU, Australian Rugby Union represented by regional development staff; RRUA, Regional Rugby Union Association.