Implementation. Knowledge Translation. Dissemination. Will these words dominate the 2010s the way ‘evidence-based’, ‘systematic review’ and ‘Madonna’ dominated the 1990s? At five diverse conferences in April and May ‘implementation’ was much more than a buzz. Responding to the zeitgeist, BJSM will focus on how research can move from the shelf (publication) to actually improve health outcomes (implementation). In the clinic, in the school, in the community. Personal and public health. Given that physical activity is arguably the most powerful public health solution,1 we need to embrace the public health domain of exercise medicine. Exercise is not only Medicine but also Public Health. Thanks to Professor Caroline Finch (Monash University and Twitter @CarolineFinch) for joining our Senior Associate Editorial Board to captain the implementation team (Think Dirk Nowitzki but even smarter). Listen to Caroline's keynote talk from the World Congress on Injury and Illness in Sport on the International Olympic …