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The 1928 Olympic Games held in Amsterdam was notable for a number of firsts—the first time the Olympic flame was lit in the stadium, the first time the parade of Nations started with Greece, the first time women participated in gymnastics, the first time a strict schedule of 16 days was introduced and the first appearance of Coca-Cola as a sponsor. Queen Wilhelmina refused to come back from holiday in Norway to open the Games, Tarzan (Johnny Weissmuller) won two gold medals in swimming and the very first World Congress of Sports Medicine was held in conjunction with the Games. Hosting the Olympics gave both Dutch sporting infrastructure and also sports and exercise medicine a major boost. Exactly a century later, the power of the Olympics inspires our nation once again to bid for the 2028 Olympic Games. We are eager to harness the impetus provided by the Olympic Games to build a far-reaching legacy—improving the health of the population through sports and exercise. Building a nation where the population is healthy and fit!
Apps and pears
Sports medicine in the Netherlands has responded swiftly to this call for action. In Cockney rhyming slang, ‘stairs’ are referred to as ‘apples and pears’ and ‘taking the stairs’ has long been a maxim to improve the health of sedentary elevator users. Every new technology now has an App that you can download onto your mobile phone and the Dutch start utilising this tool for promoting physical activity. …
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