BJSM's mandate is to contribute to health—health of individuals, groups and nations. BJSM's specific niche is in innovation (research), education and knowledge translation—turning research into action. As a result, papers such as the call to the WHO to undertake ‘7 investments’ to prevent physical inactivity and thus, contribute to reducing non-communicable disease1 are central to BJSM's mission. The BJSM has published papers on how ‘football’ (as it is known in most parts of the world), contributes to health and education.2 ,3 In this issue of BJSM, guest-edited by the Australasian College of Sports Physicians it is appropriate to highlight how Australian Rules Football and has been used to approach a similar problem. A philanthropic Foundation—the Clontarf Foundation—sees football (as a vehicle to improve the education, discipline, life skills, self-esteem and employment prospects of young Aboriginal men and by doing so equip them to participate meaningfully in society. Success stories are important in implementation and dissemination;4 the purpose of this and similar articles in BJSM are to draw attention to programmes that work so they can be adapted …