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Social marketing: why injury prevention needs to adopt this behaviour change approach

Authors

  1. Correspondence to Joshua Daniel Newton, Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria 3145, Australia; joshua.newton{at}monash.edu
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Citation

Newton JD, Ewing MT, Finch CF
Social marketing: why injury prevention needs to adopt this behaviour change approach

Publication history

  • Received September 9, 2011
  • Accepted April 1, 2012
  • First published May 3, 2012.
Online issue publication 
June 25, 2013

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