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BJSM's 22 annual issues and terabytes of digital media content have a clear mandate—to serve clinicians who work in the broad field of ‘sports and exercise medicine’. The term ‘medicine’ includes the wide health community including many kinds of practitioners including physiotherapists, doctors, athletic trainers, personal trainers, etc. The journal should serve everyone who aims to improve health through preventing injury and promoting physical activity in an ethical manner. Sports injury and illness prevention, treatment and health promotion through physical activity are core business.
Thirteen national clinical organisations that themselves serve sports medicine/sports physiotherapy currently provide BJSM as a member benefit. Clinicians from South Africa to the Arctic Circle and from Zurich to Los Angeles/Waikiki access the journal online through their member websites (http://bjsm.bmj.com/site/about/).BJSM is accessed over 3.8 million times annually—10 000 hits a day, every day and going up.
Member society editors ensure BJSM's relevance to clinicians
You should find the journal relevant because member society editors play a critical role in choosing content. Each of the member societies guides one issue of BJSM and associated digital media (podcasts, video, blogs, Twitter and Facebook). That's why one issue of BJSM focused on sports injury prevention initiatives in skiing (via the Norwegian sports physiotherapists and sports physicians—http://bjsm.bmj.com/content/48/9.toc). One issue focused on patellofemoral pain and its treatment (via the Swiss Sports Physiotherapy society—http://bjsm.bmj.com/content/48/6.toc). And the American Medical Society for Sports Medicine (AMSSM) published an issue focusing on the accurate interpretation of ECGs in athletes1 as well as creating a BMJ Learning module freely accessible to the entire world—http://learning.bmj.com/learning/course-intro/.html?courseId=1004223.
Member society benefit—reaching a wide audience
BJSM affiliation provides member societies a convenient and authoritative way to promote sports medicine and physiotherapy messages. As examples, the AMSSM has produced Guidelines on the management of concussion (http://bjsm.bmj.com/content/47/1/15.full?sid=8ba5e38f-0e22-4573-b4fb-0ad4dcf1f963), care of the female athlete (http://bjsm.bmj.com/content/48/4/289.full) and prevention of overuse injuries and burnout in youth sports (http://bjsm.bmj.com/content/48/4/287.full).
Sports injury and illness prevention supported by the International Olympic Committee
The International Olympic Committee is committed to sports injury prevention and health protection for sports people. One vehicle for promoting this is via four annual issues of BJSM branded as ‘Injury Prevention and Health Protection’ (IPHP) special issues. Look for the Olympic Rings on the covers. Recent issues covered clinical care at the Sochi Games (http://bjsm.bmj.com/content/48/1.toc) and the World Conference on Injury and Illness in Sport (http://bjsm.bmj.com/content/48/7.toc).
In summary, let us know how BJSM can work for you—email firstname.lastname@example.org to send suggestions. And follow @BJSM_BMJ for regular Twitter updates.
Competing interests None.
Provenance and peer review Not commissioned; internally peer reviewed.