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Making physical activity evidence accessible: are these infographics the answer?
  1. Hamish Reid,
  2. Karen Milton,
  3. George Bownes,
  4. Charlie Foster
  1. Nuffield Department of Population Health, University of Oxford, Oxford, UK
  1. Correspondence to Dr Hamish Reid, Nuffield Department of Population, Health, University of Oxford, Oxford OX3 7LF, UK; hamish.reid{at}

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Non-communicable diseases (NCDs) account for 68% of all deaths worldwide. In the UK, NCDs are responsible for 80% of all deaths.1 Physical inactivity is one of the four key behavioural risk factors for NCDs. Across the four countries of the UK, at least one-third of adults are insufficiently active, which is higher than the global average, the majority of our European neighbours and the USA.2

The 2011 physical activity recommendations, published by the four UK Chief Medical Officers (CMOs), emphasised the goal of achieving an active lifestyle across the life course. The challenge of increasing and sustaining the physical activity levels of the UK's child and adult populations has been central to national policies and plans since the mid-1990s. A consistent feature of these plans has been the role of the healthcare setting in the promotion of physical activity for the prevention and treatment of disease. Reports by the Royal Colleges,3 ,4 House of Commons Health Committee,5 Public Health England (PHE)6 and the National …

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  • Twitter Follow Hamish Reid at @habreid

  • Collaborators On behalf of the UK CMOs' Expert Committee for Physical Activity.

  • Contributors All authors contributed to drafting, developing and writing this editorial, which was led by HR.

  • Competing interests None.

  • Provenance and peer review Not commissioned; externally peer reviewed.