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Exercise as medicine, is well established.1 However, the art of knowledge transfer and implementation of exercise/physical activity (PA) remains poorly embedded in society, strategy and clinical practice in all aspects of health.2 The reality of this situation is grim. Insufficient PA is 1 of the 10 leading risk factors for death worldwide, so exercise professionals and PA advocates have much work to do.
The purpose of this editorial is to point towards a strategic plan which responds to the clear limitations of the current multiagency infrastructure for PA. We propose that this strategy should now consider how stakeholders can meet the calls of existing collaborative plans by working specifically as a community of practice3 (figure 1).
If the projected healthcare burden4 is realised, there will be no shortage of patients, in terms of healthcare ‘business’. Musculoskeletal problems and non-communicable diseases will dominate the landscape of tomorrow's patient care models.5 We will need all expert hands on deck to support …
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