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How to make an engaging infographic?
  1. Hilary Scott1,2,
  2. Samantha Fawkner1,
  3. Christopher W Oliver1,
  4. Andrew Murray1,3
  1. 1 Physical Activity for Health Research Centre, University of Edinburgh, Edinburgh, UK
  2. 2 Robert Gordon University, Aberdeen, UK
  3. 3 Sport and Exercise, University of Edinburgh, Edinburgh, UK
  1. Correspondence to Professor Christopher W Oliver, Physical Activity for Health Research Centre, 2.33 St Leonard's Land, University of Edinburgh, Edinburgh EH8 8AO, UK; c.w.oliver{at}

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Visual data are all around us. A clear purpose of information graphics (infographics) is to communicate key messages in an engaging fashion.1 They are increasingly being used to complement and add value to scientific papers. Some infographics are completely ignored or not given a second glance, while others draw people in and efficiently convey a message to the engaged reader.2 While people are able to form an opinion of infographic content in a split second, the process of successful infographic design can be much more time-consuming. Knowledge, good ingredients and an oven are helpful in making a delicious cake to suit consumer taste. There is an increasing appetite for infographics. We describe some theory and key ingredients, and discuss infographic computer programs that can help you produce outstanding infographics, and consider how to help effectively share infographics (figure 1).

The theory

Sufficient knowledge of the topic area is as important as artistic skill. Thus, as health professionals and scientists we can be encouraged …

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