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Infographic. Best investments for physical activity
  1. C Schiphorst1,
  2. A Murray1,2,
  3. P Kelly1,
  4. C Oliver1,
  5. F Bull3
  1. 1Physical Activity for Health Research Centre, University of Edinburgh, UK
  2. 2Sport and Exercise, University of Edinburgh, Edinburgh, UK
  3. 3UWA, School of Population Health, Perth, Western Australia, Australia
  1. Corresponding to
    Chloe Schiphorst, Physical Activity for Health Research Centre, 2.33 St Leonard's Land, University of Edinburgh, Edinburgh, UK; s1326469{at}

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Physical inactivity may well be THE fundamental public health challenge of our age. Despite compelling evidence on the health benefits of physical activity (PA),1 the combination of increasing mechanisation, digitisation, motorisation and urbanisation continues to inexorably squeeze essential PA out of our daily lives.

There is a new global target for all countries to reduce inactivity by 10% by 20252 and we have good evidence of how to increase PA levels. Stemming from the Toronto Charter for Physical Activity,3 the “Investments that work for physical activity” identifies seven best investments to increase population levels of physical activity.4 When applied at community, local, national and international levels, population PA will increase.

We have adapted the content of this document into an infographic (figure 1), which we have tested for relevance and accuracy with key user groups. This infographic aims to:

  1. Raise further awareness of this important document

  2. Distil crucial information, into a form that can be shared as a powerpoint slide, and on widely used social media such as facebook, twitter, etc. As an infographic it can communicate the key messages in just seconds, and act as a signpost to the Toronto Charter

  3. Re-emphasise the original “Call to Action”. If you are a voter, a parent, a communicator, an educator, an employer, a health professional, or a policy maker, then please use and share a document that can help get more people, more active, more often.


The authors wish to acknowledge the leadership of the ISPAH communications team, and colleagues at the University of Edinburgh and University of Oxford in developing this infographic. Formative testing with user groups was conducted in collaboration with the Scottish Government, Public Health England, and the British Association of Sports and Exercise Medicine.


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