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Bright spots, physical activity investments that work: Workplace Challenge
  1. Emma J Adams1,
  2. Hayley Musson1,
  3. Andrew Watson2,
  4. Lee Mason2
  1. 1 National Centre for Sport and Exercise Medicine, School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UK
  2. 2 County Sports Partnership Network, Loughborough, Leicestershire, UK
  1. Correspondence to Miss Emma J Adams, National Centre for Sport and Exercise Medicine, School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, Leicestershire, LE11 3TU, UK; e.j.adams{at}lboro.ac.uk

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Programme card

  • Country/locality

    • The Workplace Challenge is delivered nationally across England.

  • Target population

    • Inactive employees are the primary target audience for this programme. However, all employees may participate, regardless of activity level and health conditions.

  • What modes/types/domains of physical activity does the programme promote?

    • The programme promotes all domains of physical activity including: everyday activity such as active travel (walking and cycling); active recreation such as dance, and recreational walking and cycling; and all types of sport.

  • Which of the seven best investments the programme addresses?

    • The programme addresses two of the seven best investments: communication and public education; and sport and recreation.

  • What sectors does it involve?

    • The programme involves a wide range of sectors including: sport, public health, education, sustainable transport and economic development; all types of workplace (eg, private, public and voluntary sectors) are eligible to take part.

  • Estimated programme reach

    • Between October 2013 and April 2017, 63 653 employees registered on the Workplace Challenge website from 11 385 workplaces; 14 848 (23.3%) employees were classified as being inactive at baseline.

  • What is special about this programme?

    • The programme has been scaled up, has national leadership with local delivery, and a unique combination of online content (activity tracking tools, challenges, community) with local offline support to help workplaces and employees access local opportunities and develop workplace physical activity and sports provision.

  • Key contacts: Andrew Watson (awatson@cspnetwork.org) and Emma Adams (E.J.Adams@lboro.ac.uk)

  • Programme website: www.workplacechallenge.org.uk

Background

A high proportion of adults in England are insufficiently active.1 The workplace is an important setting for promoting physical activity with potential …

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