Footnotes

• Contributors All authors contributed equally to the inception, thinking and writing for this editorial.

• Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

• Competing interests TJG works as a consultant to several high performance organisations, including sporting teams, industry, military and higher education institutions. Both authors serve in a voluntary capacity as Senior Associate Editors of BJSM.

• Patient consent Not required.

• Provenance and peer review Not commissioned; externally peer reviewed.