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Editorial
Evidence-based physiotherapy needs evidence-based marketing

Authors

  • Joshua Robert Zadro Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Camperdown, New South Wales, Australia Institute for Musculoskeletal Health, Sydney Local Health District, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Mary O’Keeffe Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Camperdown, New South Wales, Australia Institute for Musculoskeletal Health, Sydney Local Health District, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Christopher G Maher Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Camperdown, New South Wales, Australia Institute for Musculoskeletal Health, Sydney Local Health District, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  1. Correspondence to Joshua Robert Zadro, Royal Prince Alfred Hospital, Camperdown, NSW 2050, Australia; jzad3326{at}uni.sydney.edu.au
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Citation

Zadro JR, O’Keeffe M, Maher CG
Evidence-based physiotherapy needs evidence-based marketing
British Journal of Sports Medicine 2019;53:528-529.

Publication history

  • Accepted October 16, 2018
  • First published October 27, 2018.
Online issue publication 
April 11, 2019

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© Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ.