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Correction notice This article has been corrected since it published Online First. The article type has been amended to Bright Spots.
Contributors MSM, RR, EKP, HP contributed to conceptualisation and writing of the manuscript, LW and SR collected data (organised) and contributed to writing. All approved the final version.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests MSM reports consulting income from 2015 to 2018 from Carrot Insights. RR was a Mitacs postdoctoral fellow at Western University and Carrot Insights. SR and LW were Carrot Insights employees at time of first submission. EP completed her Masters degree with MSM.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.