Footnotes

• Twitter @DrLeeTaylor, @_SKCarter, @TStellingwerff

• Contributors LT conceptualised the editorial. LT and TS wrote the editorial with SC providing critical input. SC designed and created the figure with LT and TS providing content. All authors contributed in drafting or revising the editorial and approved the final version to be published.

• Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

• Competing interests None declared.

• Patient consent for publication Not required.

• Provenance and peer review Not commissioned; externally peer reviewed.