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Contributors JPC, PBO, EMR and CJB developed the concept. JPC drafted the manuscript. All authors contributed to and approved the final version submitted.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests Several authors (JPC, CJB, and PBO) are members of the editorial board of BJSM. Three authors (JPC, PBO and CJB) deliver educational workshops on patient-centred care. EMR is deputy editor of Osteoarthritis and Cartilage and cofounder of the Good Life with Osteoarthritis in Denmark (GLA:D), a not-for profit initiative to implement clinical guidelines in primary care. SL is a consultant for Arthro Therapeutics AB. DJH provides consulting advice for Lilly, Pfizer, Merck Serono and TLCBio.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.
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