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Bright spots
Bright spots, physical activity investments that work: Beat the Street
  1. Marc Ashley Harris1,2,
  2. William Bird2
  1. 1 School of Sport and Health Sciences, Cardiff Metropolitan University, Cardiff, UK
  2. 2 Intelligent Health, Reading Enterprise Centre, Reading, England, UK
  1. Correspondence to Mr Marc Ashley Harris, Cardiff Metropolitan University, School of Sport and Health Sciences, Wales CF23 6XD, UK; mharris2{at}cardiffmet.ac.uk

https://doi.org/10.1136/bjsports-2018-099992

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    Programme card

    • Country/locality

      • UK, Europe (Austria, Greece, Ireland, Italy and Poland), USA, Canada and Shanghai.

    • Target population

      • Primary focus: the physically inactive and those from socioeconomically disadvantaged groups. However, the programme is open to all members of the public.

    • What modes/types/domains of physical activity does the programme promote?

      • Walking, cycling and running through active travel, recreation and exploration of the local, outdoor environment.

    • Which of the seven best investments the programme addresses?

      • Four of the seven best investments: communication and public education; education; community-wide programmes and sport and recreation.

    • What sectors does it involve?

      • NHS, public health, transport, education, physical activity and sport, workforce and nature. The aim is to get the whole community engaged.

    • Estimated programme reach

      • Since 2011, the programme has engaged 877 409 participants, with over 300 000 people taking part in consecutive years in 2016 and 2017.

    • What is special about this programme?

      • The programme uses online, print and face to face engagement to affect behaviour change and help people sustain that change.

    • Key contacts: Marc Harris (marc.harris@intelligenthealth.co.uk) and Dr William Bird (william.bird@intelligenthealth.co.uk).

    • Programme website: http://www.intelligenthealth.co.uk/

    Background

    In the UK, total adult physical activity has fallen from 216 Metabolic Equivalent of Task (MET)-hours per week in 1961 to 173 MET-hours per week in 2005 (a 20% decline).1 If current …

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    Footnotes

    • Contributors Both authors contributed to developing and writing this manuscript, which was led by MAH.

    • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

    • Competing interests At the time of writing this manuscript the authors were employed by Intelligent Health, who delivered the intervention.

    • Provenance and peer review Not commissioned; internally peer reviewed.