Footnotes

• Twitter @conroylab

• Contributors All authors contributed to the conceptualisation of this editorial. DEC wrote the original draft. All authors contributed to the revision and approval of the final draft.

• Funding DEC and CML were supported by the National Heart, Lung, and Blood Institute of the National Institutes of Health under Award Number R01HL142732, and the National Science Foundation under Award Number ECCS1808266.

• Disclaimer The content is solely the responsibility of the authors and does not necessarily represent the official views of either the National Institutes of Health or the National Science Foundation.

• Competing interests GGB holds equity in Coeus Health and serves on the scientific advisory boards of WW, Gelesis and Naturally Slim. KYW holds equity in Coeus Health. These organisations had no writing this editorial, or in the decision to submit the article for publication.

• Provenance and peer review Not commissioned; externally peer reviewed.