Article Text

Download PDFPDF
Bright spots, physical activity investments that work: Beat the Street
  1. Marc Ashley Harris1,2,
  2. William Bird2
  1. 1School of Sport and Health Sciences, Cardiff Metropolitan University, Cardiff, UK
  2. 2Intelligent Health, Reading Enterprise Centre, Reading, England, UK
  1. Correspondence to Mr Marc Ashley Harris, Cardiff Metropolitan University, School of Sport and Health Sciences, Wales CF23 6XD, UK; mharris2{at}cardiffmet.ac.uk

Statistics from Altmetric.com

Programme card

  • Country/locality

    • UK, Europe (Austria, Greece, Ireland, Italy and Poland), USA, Canada and Shanghai.

  • Target population

    • Primary focus: the physically inactive and those from socioeconomically disadvantaged groups. However, the programme is open to all members of the public.

  • What modes/types/domains of physical activity does the programme promote?

    • Walking, cycling and running through active travel, recreation and exploration of the local, outdoor environment.

  • Which of the seven best investments the programme addresses?

    • Four of the seven best investments: communication and public education; education; community-wide programmes and sport and recreation.

  • What sectors does it involve?

    • NHS, public health, transport, education, physical activity and sport, workforce and nature. The aim is to get the whole community engaged.

  • Estimated programme reach

    • Since 2011, the programme has engaged 877 409 participants, with over 300 000 people taking part in consecutive years in 2016 and 2017.

  • What is special about this programme?

    • The programme uses online, print and face to face engagement to affect behaviour change and help people sustain that change.

  • Key contacts: Marc Harris (marc.harris@intelligenthealth.co.uk) and Dr William Bird (william.bird@intelligenthealth.co.uk).

  • Programme website: http://www.intelligenthealth.co.uk/

Background

In the UK, total adult physical activity has fallen from 216 Metabolic Equivalent of Task (MET)-hours per week in 1961 to 173 MET-hours per week in 2005 (a 20% decline).1 If current …

View Full Text

Footnotes

  • Contributors Both authors contributed to developing and writing this manuscript, which was led by MAH.

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests At the time of writing this manuscript the authors were employed by Intelligent Health, who delivered the intervention.

  • Provenance and peer review Not commissioned; internally peer reviewed.

Request Permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.