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Editorial
Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care

Authors

  • Mary O’Keeffe School of Public Health, Faculty of Medicine and Health, University of Sydney, Sydney, New South Wales, Australia Institute for Musculoskeletal Health, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Chris G Maher School of Public Health, Faculty of Medicine and Health, University of Sydney, Sydney, New South Wales, Australia Institute for Musculoskeletal Health, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Tasha R Stanton School of Health Sciences & PainAdelaide Consortium, The University of South Australia, Adelaide, South Australia, Australia Neuroscience Research Australia, Randwick, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Neil E O’Connell Health Economics Research Group, Department of Clinical Sciences, Institute of Environment, Health and Societies, Brunel University London, Uxbridge, UK PubMed articlesGoogle scholar articles
  • Sameer Deshpande Department of Marketing, Griffith Business School, Griffith University, Brisbane, Queensland, Australia PubMed articlesGoogle scholar articles
  • Douglas P Gross Department of Physical Therapy, University of Alberta, Edmonton, Alberta, Canada PubMed articlesGoogle scholar articles
  • Kieran O’Sullivan Sports Spine Centre, Aspetar Orthopaedic and Sports Medicine Hospital, Doha, Qatar School of Allied Health, University of Limerick, Limerick, Ireland PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Mary O’Keeffe, School of Public Health, Faculty of Medicine and Health, University of Sydney, Sydney, NSW 2050, Australia; mary.okeeffe{at}sydney.edu.au
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Citation

O’Keeffe M, Maher CG, Stanton TR, et al
Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care
British Journal of Sports Medicine 2019;53:1261-1262.

Publication history

  • Accepted October 16, 2018
  • First published October 30, 2018.
Online issue publication 
October 03, 2019

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© Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ.