TY - JOUR T1 - Movement for Movement: a practical insight into embedding physical activity into the undergraduate medical curriculum exemplified by Lancaster Medical School JF - British Journal of Sports Medicine JO - Br J Sports Med SP - 609 LP - 610 DO - 10.1136/bjsports-2018-100243 VL - 53 IS - 10 AU - Ann Bernadette Gates AU - Michelle Grace Swainson AU - Rachel Isba AU - Robert G Wheatley AU - Fiona Anne Curtis Y1 - 2019/05/01 UR - http://bjsm.bmj.com/content/53/10/609.abstract N2 - Getting people active and staying active is a major implementation challenge.1 Despite international and national strategic intent, most countries fall woefully short on delivery.2 The objectives of the 2018 WHO Global Action Plan for Physical Activity (GAPPA) clearly require improved education and communication to patients, communities and society on the benefits of physical activity (PA).The Movement for Movement ‘community of practice’ was specifically created to deliver this complex, interrelated system change.3 Movement for Movement3 embeds PA into the undergraduate healthcare curriculum4 5 and provides current, clinically valuable, evidence-based resources developed by: curators, authors, peer reviewers and student reviewers, and endorsed by the UK Council of Deans of Health. These resources are free to providers of undergraduate medical and healthcare education to support capacity building in the healthcare workforce. An implementation plan in a sample of English medical schools (funded by Public Health England/Sport England in 2017/2018) is complete.6 This work is recognised as a UK best practice exemplar by the 2018 WHO Europe Physical Activity Fact Sheets7 and the 2018 WHO Europe Physical Activity in the Health Sector report.8 There is also considerable ongoing collaboration to deliver further strategic support and leadership focusing on the valuable ‘social capital’ that healthcare professionals provide across all the GAPPA objectives and specifically the social determinants of health.Lancaster Medical School pioneered the full implementation of the Movement for Movement resources and is empowering future … ER -