TY - JOUR T1 - Bright sports, physical activity investments that work: implementing brain breaks in Malaysian primary schools JF - British Journal of Sports Medicine JO - Br J Sports Med SP - 905 LP - 906 DO - 10.1136/bjsports-2018-100146 VL - 53 IS - 14 AU - Garry Kuan AU - Hussein Rizal AU - Mawar Siti Hajar AU - Ming-Kai Chin AU - Magdalena Mo Ching Mok Y1 - 2019/07/01 UR - http://bjsm.bmj.com/content/53/14/905.abstract N2 - Programme cardSettingsPrimary schools in the district of Kota Bharu, Kelantan, Malaysia.Target populationPrimary school children in grades 4 and 5 (n=622 students up to December 2018). More schools are adopting this programme.What modes/types/domains of physical activity does the programme promote?Moderate to vigorous intensity physical activity aimed improving health-related fitness—cardiovascular endurance, muscular strength, muscular endurance, flexibility and body composition.Which of the seven best investments does the programme address?Education, making regular physical activity in schools the norm.What sectors does it involve?Education.Estimated reach of the programme.Over 600 Malay primary schoolchildren per year.What is special about this programme?This is the first web-based, digitalised physical activity that was adopted at a large scale in any Malaysian setting.Key programme details and contactsProgramme website: http://www.gchfoundation.org/; http://www.hopsports.com Contact: garry@usm.my Although a child’s physical development is inseparable from his or her cognitive development, the Malaysian education system prioritises academic achievement over physical development. Malaysian children and adolescents engage in low levels of physical activity.1 As in many countries, there is a need to increase physical activity among Malay adolescent communities in Malaysia.To achieve this, the Global Community Health2 (GCH) and HOPSports3 introduced Brain BreaksPhysical Activity Solutions … ER -