RT Journal Article SR Electronic T1 The power of placebo JF British Journal of Sports Medicine JO Br J Sports Med FD BMJ Publishing Group Ltd and British Association of Sport and Exercise Medicine SP 125 OP 125 DO 10.1136/bjsm-39-3-125.1 VO 39 IS 3 A1 McCrory, P YR 2005 UL http://bjsm.bmj.com/content/39/3/125.1.abstract AB