PT - JOURNAL ARTICLE AU - Joshua D Newton AU - Michael T Ewing AU - Caroline F Finch TI - Social marketing: why injury prevention needs to adopt this behaviour change approach AID - 10.1136/bjsports-2011-090567 DP - 2013 Jul 01 TA - British Journal of Sports Medicine PG - 665--667 VI - 47 IP - 11 4099 - http://bjsm.bmj.com/content/47/11/665.short 4100 - http://bjsm.bmj.com/content/47/11/665.full SO - Br J Sports Med2013 Jul 01; 47