PT - JOURNAL ARTICLE AU - Peta E White AU - Leonie Otago AU - Natalie Saunders AU - Maria Romiti AU - Alex Donaldson AU - Shahid Ullah AU - Caroline F Finch TI - Ensuring implementation success: how should coach injury prevention education be improved if we want coaches to deliver safety programmes during training sessions? AID - 10.1136/bjsports-2012-091987 DP - 2014 Mar 01 TA - British Journal of Sports Medicine PG - 402--403 VI - 48 IP - 5 4099 - http://bjsm.bmj.com/content/48/5/402.short 4100 - http://bjsm.bmj.com/content/48/5/402.full SO - Br J Sports Med2014 Mar 01; 48 AB - Coaches play a major role in encouraging and ensuring that participants of their teams adopt appropriate safety practices. However, the extent to which the coaches undertake this role will depend upon their attitudes about injury prevention, their perceptions of what the other coaches usually do and their own beliefs about how much control they have in delivering such programmes. Fifty-one junior netball coaches were surveyed about incorporating the teaching of correct (safe) landing technique during their delivery of training sessions to junior players. Overall, >94% of coaches had strongly positive attitudes towards teaching correct landing technique and >80% had strongly positive perceptions of their own control over delivering such programmes. Coaches’ ratings of social norms relating to what others think about teaching safe landing were more positive (>94%) than those relating to what others actually do (63–74%). In conclusion, the junior coaches were generally receptive towards delivering safe landing training programmes in the training sessions they led. Future coach education could include role modelling by prominent coaches so that more community-level coaches are aware that this is a behaviour that many coaches can, and do, engage in.