RT Journal Article SR Electronic T1 Ensuring implementation success: how should coach injury prevention education be improved if we want coaches to deliver safety programmes during training sessions? JF British Journal of Sports Medicine JO Br J Sports Med FD BMJ Publishing Group Ltd and British Association of Sport and Exercise Medicine SP 402 OP 403 DO 10.1136/bjsports-2012-091987 VO 48 IS 5 A1 White, Peta E A1 Otago, Leonie A1 Saunders, Natalie A1 Romiti, Maria A1 Donaldson, Alex A1 Ullah, Shahid A1 Finch, Caroline F YR 2014 UL http://bjsm.bmj.com/content/48/5/402.abstract AB Coaches play a major role in encouraging and ensuring that participants of their teams adopt appropriate safety practices. However, the extent to which the coaches undertake this role will depend upon their attitudes about injury prevention, their perceptions of what the other coaches usually do and their own beliefs about how much control they have in delivering such programmes. Fifty-one junior netball coaches were surveyed about incorporating the teaching of correct (safe) landing technique during their delivery of training sessions to junior players. Overall, >94% of coaches had strongly positive attitudes towards teaching correct landing technique and >80% had strongly positive perceptions of their own control over delivering such programmes. Coaches’ ratings of social norms relating to what others think about teaching safe landing were more positive (>94%) than those relating to what others actually do (63–74%). In conclusion, the junior coaches were generally receptive towards delivering safe landing training programmes in the training sessions they led. Future coach education could include role modelling by prominent coaches so that more community-level coaches are aware that this is a behaviour that many coaches can, and do, engage in.