Table 6

Descriptions and frequencies of cycling actions under the persuasion function

B. Persuasion
CodeAction categoryCodeAction typeNo of times action type usedPercentage of overall actions
B1 One-to-one counselling 8 2
B1.1Barrier identification and solutions61.4
B1.2Offering motivation to alter travel behaviour20.4
B2 Group counselling 2 0.4
B2.1Group counselling to increase cycling20.4
B3 Tailored intervention actions 13 2.7
B3.1Tailored phone calls to nudge behaviour change10.2
B3.2Tailored letters40.8
B3.3Tailored messaging81.7
B4 Travel diaries with feedback 5 1
B4.1Individualised travel diaries with feedback51
B5 Mass media campaigns 21 4.4
B5.1Media promoting specific project112.3
B5.2Media promoting cycling in general91.9
B5.3Media discouraging car use10.2
Total in ‘Persuasion’ 49 10.5