Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care
Mary O’Keeffe, Chris G Maher, Tasha R Stanton, Neil E O’Connell, Sameer Deshpande, Douglas P Gross, Kieran O’Sullivan
British Journal of Sports Medicine Oct 2019, 53 (20) 1261-1262; DOI: 10.1136/bjsports-2018-099691